I’ve just come across Socialnomics – Social Media Blog with tag-line “to cover the latest trends in social media.”  It was founded and is still maintained by Erik Qualman.

Erik’s latest post is Social Media ROI Examples & Video.  The video is here:

Erik’s book Socialnomics: How Social Media Transforms the Way We Live and Do Business doesn’t appear to get such a good customer review on Amazon (.co.uk) … has any reader bought a copy?

In the Financial Times of August 28th 2009 there was a page on advertising: “Out of the box.”  The centre piece of this article was about advertising using augmented reality (AR).

Apparently augmented reality is one of the latest technologies for capturing your consumers imagination.  “It’s about creating buzz …”,  says Chris Jenkins of Tribal DDB.

Want to try it?

You’ll need a computer with a webcam, an internet connection, and Adobe Flash 9 or higher.  Print off the following document.  Go to http://www.ft.com/ar, and show the camera the image on the page you printed off – you should see a three dimensional “augmented” image …

OK,  a bit geeky!  But, good fun.