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Reading list

The following books have all in their own way contributed to this blog:

  • The Cluetrain Manifesto
  • Social Media Marketing: An Hour a Day
  • What Would Google Do?
  • The Tipping Point: How Little Things Can Make a Big Difference
  • Outliers: The Story of Success
  • Behind the Cloud: The Untold Story of How salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry
  • Facebook Marketing: Leverage Social Media to Grow Your Business
  • Talent is Overrated: What Really Separates World-Class Performers from Everybody Else
  • Salesforce.Com Secrets of Success: Best Practices for Growth and Profitability
  • Development with the Force.Com Platform: Building Business Applications in the Cloud (Developer’s Library)
  • The Longer Long Tail: How Endless Choice is Creating Unlimited Demand
  • Everything Is Miscellaneous: The Power of the New Digital Disorder
  • The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach More People, and Sell More Stuff: Tap Online Social Networks to Build … Reach More People, and Sell More Stuff
  • Facebook for Dummies
  • CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers
  • How We Decide
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