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	<title>Brian Green Consultancy &#187; Advertising</title>
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		<title>Augmented reality</title>
		<link>http://www.blog.bdgreen.it/2009/09/10/augmented-reality/</link>
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		<pubDate>Thu, 10 Sep 2009 14:33:56 +0000</pubDate>
		<dc:creator>bdgreen</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[Financial Times]]></category>

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		<description><![CDATA[In the Financial Times of August 28th 2009 there was a page on advertising: &#8220;Out of the box.&#8221;  The centre piece of this article was about advertising using augmented reality (AR). Apparently augmented reality is one of the latest technologies for capturing your consumers imagination.  &#8220;It&#8217;s about creating buzz &#8230;&#8221;,  says Chris Jenkins of Tribal [...]]]></description>
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