The Google Trends site, at http://www.google.com/trends for “worldwide traffic”, is an invaluable research tool.  For example a search on the trends in Google searches of the phrase “Social CRM” (include the quotes) produces the following chart

Notes: this in excess of 25 search volume index means that the “traffic” is 25 times the average for the 12 months.  Similarly, this isn’t absolute search traffic numbers – instead, Trends has scaled the results for “social CRM” so that the  average search traffic in the 12 months is 1.0.

Curiously, the results claim that “No [related] news articles were found”, and that the regional breakdown of the search phrase “social crm” has India (adjusted to 1.00) as the main source of the query, followed by the United States at 19% and the United Kingdom at 17%?  So there’s more than five times the interest in Social CRM in India than there is in either the US, or the UK.  I wonder what this chart will look like in twelve months time?