This week in GOOGLE #23, “What Should Google Do?“

This week in GOOGLE, or TWig, is a podcast covering Google and all thing cloud computing.  Hosted by Leo Laporte, Gina Trapani, and Jeff Jarvis.  Jeff Jarvis, in particular, is the author of What Would Google Do?, blogs about media and news at Buzzmachine.com, and is associate professor and director of the City University of New York’s new Graduate School of Journalism.

This being the first TWig episode of 2010 the discussion is about the future and “what should Google do?”

The team agree that Google doesn’t yet feel professional enough, yet it must expand into the Enterprise area in 2010 as there’s nothing left for it to do but create an Enterprise revenue stream.  But is Google ready for the Enterprise?  The team compare Google with Amazon, and salesforce.com, and decide Google is not as trustworthy (Marc Benioff, CEO salesforce.com, will be absolutely delighted to know he’s being compared with Amazon – Amazon being Marc’s inspiration when formulating salesforce.com …)  Jeff  then celebrates salesforce.com, “salesforce really knows how to serve business … ,” and “knows what a business needs.”  So, Google is going to have to prove that it’s more than merely search and advertising in 2010.

Another programme on worth tracking down is CNBCs “Inside The Mind of Google”