Archive for December 4th, 2009

Setting Your Social Media Strategy

Posted by Brian Green on December 04, 2009
Salesforce, Social Media / Comments Off

Working on Setting Your Social Media Strategy?  Then this video, from salesforce.com’s Dreamforce 2009 (the “Global Gathering” of nearly 16,000 people in San Francisco – http://www.salesforce.com/dreamforce/DF09/site/), is a must

The presenters are Jamie Grenney (Sr. Director of Social Media at salesforce.com), and Vida Killian (Social Media and Community Technology Manager at Dell – with some 10 years experience of Social Media at Dell).  Dell are a salesforce.com user

In the video Jamie presents a slide showing some quite astronomic growth in Social Media usage.  This includes:

  • Facebook: 124 million “actual users” with 202% growth rate year on year
  • Twitter: 26 million “actual users” with 660% growth rate year on year

(source: complete.com 2009, growth rate Oct. 2008- Oct. 2009)
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