In the Financial Times of August 28th 2009 there was a page on advertising: “Out of the box.”  The centre piece of this article was about advertising using augmented reality (AR).

Apparently augmented reality is one of the latest technologies for capturing your consumers imagination.  “It’s about creating buzz …”,  says Chris Jenkins of Tribal DDB.

Want to try it?

You’ll need a computer with a webcam, an internet connection, and Adobe Flash 9 or higher.  Print off the following document.  Go to http://www.ft.com/ar, and show the camera the image on the page you printed off – you should see a three dimensional “augmented” image …

OK,  a bit geeky!  But, good fun.